Monthly Archives: February 2010

Can you take market segmentation too far?

I know that you’re supposed to segment your target market, defining exactly who you are targeting in order to make your offering irresistible to the chosen few. But can you take it too far? L’Oreal are obviously full of very intelligent marketing people but after seeing this Shampoo for “Mid to Long, Fine Hair, that...

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Britons fall out of love with marriage but in love with iWed

The number of weddings has fallen to a 100 year low with fewer weddings than in any year since 1895. A total of 232,990 couples got married in 2008, the lowest number since 1895, say the Office for National Statistics. This is a drop of 1% in a year from 235,370 in 2007 and the...

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Seeker Photos.com – The Image Library grows

The Seeker is not only a classic song written by Pete Townsend and performed by The Who but also the inspiration behind the name of Poole based company, Seeker Photography. Now in our eleventh year we are continually growing and seeking new areas in which we can help the business community. We saw the need...

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