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The power of fun in branding, thanks to Richard Branson & The Who

I’ve always believed that business should be fun, if it becomes a boring, soul sapping drudge then you might as well give up and get a job! When I came up with the Seeker brand I’ve got to admit that a couple of my personal heroes played a part in the name. Seeker comes from...

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Steve Cook sponsors Steve Cook?!?

Steve Cook of the Cherries with Steve Cook of Seeker

Local businessman and owner of PR company, Seeker, Steve Cook spotted the opportunity to get involved with AFC Bournemouth recently when he decided to sponsor Cherries player and namesake Steve Cook. Cook joined the Cherries on an emergency one month loan from Brighton in October and has been a big hit at the Seward Stadium,...

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Overcoming barriers to buying

It’s pointless to pretend otherwise, business is having a hard time at the moment and no amount of positive spin is going to accelerate the recovery. If customers aren’t buying there’s less money in circulation and until we feel more confident about spending it’s hard to see the way forward. For those of us in...

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Seeker backing National Trust’s green initiative

Seeker is encouraging local businesses to help the National Trust re-instate an ancient orchard at Kingston Lacy. “This is a great idea which we are only too happy to support,” says Seeker MD Steve Cook. “Green issues are important to us as a business and we’ve been trying to do more to offset our carbon...

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