Category Archives: Business

Case study – Rubicon People

When approached by a local recruitment company with a need for bespoke local images for their new offices we knew that this had to be done with a twist.
Rubicon People were moving into new premises in Poole High Street and they wanted local scenes, featuring CEO Lloyd Banks’ daughter in their trademark purple somewhere in...

View full post »

Case study – Queens Hotel

Here at Seeker Photography we get to photograph some great hotels, both in the Bournemouth and Poole area and farther afield throughout the country.
We recently spent a couple of days taking new photographs for the Queens Hotel in Bournemouth and produced some great results for their new website.

“We booked Steve for a photo shoot of...

View full post »

Can you take market segmentation too far?

I know that you’re supposed to segment your target market, defining exactly who you are targeting in order to make your offering irresistible to the chosen few.
But can you take it too far?
L’Oreal are obviously full of very intelligent marketing people but after seeing this Shampoo for “Mid to Long, Fine Hair, that turns Greasy”...

View full post »