Category Archives: Business

The power of fun in branding, thanks to Richard Branson & The Who

I’ve always believed that business should be fun, if it becomes a boring, soul sapping drudge then you might as well give up and get a job! When I came up with the Seeker brand I’ve got to admit that a couple of my personal heroes played a part in the name. Seeker comes from...

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Overcoming barriers to buying

It’s pointless to pretend otherwise, business is having a hard time at the moment and no amount of positive spin is going to accelerate the recovery. If customers aren’t buying there’s less money in circulation and until we feel more confident about spending it’s hard to see the way forward. For those of us in...

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Seeker backing National Trust’s green initiative

Seeker is encouraging local businesses to help the National Trust re-instate an ancient orchard at Kingston Lacy. “This is a great idea which we are only too happy to support,” says Seeker MD Steve Cook. “Green issues are important to us as a business and we’ve been trying to do more to offset our carbon...

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The power of creativity in your marketing

Ever wondered how effective a bit of creativity can be  in your marketing? Are your marketing materials the same as your competitors? Maybe you just need a better product, or could you do more with the product you’ve got if you used a little creativity? Now that’s the power of creative marketing – talk to...

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