Category Archives: News

Sandbanks’ famous red phone box

The red phone box at Sandbanks has long been a photographer’s favourite, especially for quirky wedding photographs like the images we take for our iWed wedding photography service.

The phone box’s future had been put in doubt recently after Studland Parish Council decided not to adopt it for £1 when offered the chance by British...

View full post »

Can you take market segmentation too far?

I know that you’re supposed to segment your target market, defining exactly who you are targeting in order to make your offering irresistible to the chosen few.
But can you take it too far?
L’Oreal are obviously full of very intelligent marketing people but after seeing this Shampoo for “Mid to Long, Fine Hair, that turns Greasy”...

View full post »

Britons fall out of love with marriage but in love with iWed

The number of weddings has fallen to a 100 year low with fewer weddings than in any year since 1895.
A total of 232,990 couples got married in 2008, the lowest number since 1895, say the Office for National Statistics.
This is a drop of 1% in a year from 235,370 in 2007 and the marriage rate...

View full post »