If you don’t send pictures with your press release you’re not making the most of your PR campaign.
Releases with a photo have a much better chance of being published and the image helps increase the prominence of your story from a brief mention in the business section to a possible feature article with more column inches.
Try these tips for success:
- You should always have current headshots of everyone likely to be mentioned in your press releases.
- Have a selection of natural industry specific working shots of your main people, CEO, directors, etc, with and without your company branding.
- If your press release tells a story ensure that your image reinforces this with the same message with enough impact to grab the attention of both the Editor and the readers.
- Whilst a headshot is useful and great for adding to a simple release, a feature picture can make the story. We’ve had numerous occassions where our image has promoted a run of the mill story to prominence including two paragraph pieces taking up half a page!
- Have a library of stock images taken of your business, shots of your premises, staff, processes and products – these can be handy for releases when you don’t have the time or resources for a specific shoot or to make available to publications to supplement existing stories.
- Always get landscape and portrait shots, and make sure that your images and method of delivery are accepted by the publication – there’s no point going to all of this effort only to get it wrong at this point!
Professional images are one of the most effective and economical ways of reinforcing your brand and communicating with current and potential clients – just check out these examples of how our images have been used in the media to promote our clients.
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